Post consistently and from Instagram

Every month you get: done-for-you content, lead magnets and training so you never wonder what to post again

01
TEMPLATES AND TOOLS

02
AI PROMPTS AND GUIDES

03
COACHING AND STRATEGY

SEE SAMPLES 👀
GET INSTANT ACCESS 📲

What if you never had to worry about your content again?

First we’ve built a real estate social media agency and spent years testing what actually works for agent growth on Instagram. We packaged everything into one membership, so every realtor can access it.

Done-for-you content templates, SEO captions that convert, AI guides built for realtors, live monthly trainings, a community of agents who are growing alongside you.

Show up, use the system, and watch your page work for you.

Join the membership and make Instagram your best lead source.

Portrait of a confident woman with crossed arms, wearing a black blazer and earrings, against a white background.

Done for You Content

⌂

Done for You Content ⌂

Know exactly what to post, every single day

Your feed shouldn’t depend on whether you had time between showings. We plan the month so you can open Canva, swap in your city and post.

What We Offer

01
Weekly templates of carousels, reels, guides & more to leverage Instagram

02
Email marketing newsletters twice per month to nurture your database of leads

03
Custom tools, AI generators and guides to learn, grow and leverage social media.

FREE SAMPLE
EXPLORE OUR MEMBERSHIPS
Two happy dogs outdoors with text reading “Pet-friendly neighborhoods in [City], ranked by a local animal lover.”
Autumn residential street lined with yellow-leaved trees and vintage streetlamps, overlaid with text about things becoming rare outside the city.
Woman in a pink blazer with text reading “What city neighborhood matches your zodiac sign, according to a realtor.”
Gray suburban house with a front porch and garage beneath leafy trees, overlaid with text: “Where you should live in [City] based on how you spend your weekend.”
Woman drinking from a ribbed white mug while holding a plate, with text overlay about preferring a city’s local specialty.
Brown dog wearing a pink collar eating from a stainless steel bowl indoors, with text about negotiating for home buyers and the dog.
Fluffy dog standing in a doorway beneath text reading, “Signs a house was made for a dog person.”
Tree-lined brick-paved street in autumn with vintage lampposts and fallen leaves
Woman working on a laptop at home beside a large window, with text about neighborhoods she is thankful to have worked in as a city realtor.
Man working on a laptop and writing in a notebook at a wooden desk, with “November in review” text overlay.
Fluffy tan puppy sitting on a floor with text reading “Things my dog has ruined at work (and I can’t even be mad).”
Golden retriever mix sitting in an open front doorway with text overlay about what a pet says about the home you'd buy
Two takeaway lattes with leaf-shaped latte art on a concrete table, overlaid with text about November in a city.
Woman wearing a cream square-neck sweater and black jeans posing in a bright modern home

Hey! I’m Lara, and I’m basically the person agents call when they want their Instagram to actually do something.

I started McLean Marketing in 2021 because I kept seeing the same thing over and over: agents with so much to offer, posting into the void and wondering why nothing was landing. I knew the problem wasn’t them, but the strategy around their content.

So I got to work. I’ve spent the last few years helping agents grow their pages organically with no ads, just content that genuinely connects with the right people.

One of my clients went under contract on a $2.4M home in two weeks, with a buyer who found her straight from Instagram. That kind of thing never gets old.

The thing is, not every agent can afford a full marketing team and if I’m being honest, they shouldn’t have to.

That’s exactly why I created our template library - a $36/month membership with weekly done-for-you templates and real strategy built specifically for realtors. No design experience needed, just content that works, showing up in your inbox every week.

Every agent deserves a shot at this, and it starts here!

Have a full Marketing Manager for just $36/month

I WANT TO JOIN 📲

Use Our Free Instagram Audit Report

Answer a few quick questions about your profile and get a custom report on what’s working, what to fix and exactly what to do next.

  1. 1Tell us about you
  2. 2Answer quick questions
  3. 3Get your custom report
About youStep 1 of 4

About you

So your report speaks to your market, not agents in general.

Add your first name.
Add the city you sell in.
Who do you mainly help? Pick the one you most want more of.
Choose one.
A short proof point, e.g. “10 years · 200+ homes sold” or “Former interior designer”.

Your profile

Copy these straight from your Instagram profile.

The bold name under your profile photo. Paste your name field.
Your @username. Add your handle.
Paste it exactly as it appears, line breaks and all. 0 / 150 Paste your bio.
What’s the link in your bio?
Choose one.
Your profile photo is…
Choose one.

Your highlights

The circles under your bio. They’re your mini website.

How many highlights do you have?
Choose one.
What do your highlight covers look like?
Choose one.
Which of these do you have? Select all that apply.

Your content

Think about your last 12 posts.

What do you post about? Select all that apply.
Choose at least one.
Which formats do you use? Select all that apply.
Choose at least one.
How often do you post?
Choose one.
Do you show your face?
Choose one.
How does your grid look at a glance?
Choose one.

Takes about 2 minutes. Your report appears instantly.

Reading your answers...

Got Questions?

We’ve Got Answers

Can I cancel anytime?

Yes! You will be charged for your current billing cycle, no refunds. If you choose to cancel, whatever membership you paid for, you have access to for the duration and it will stop the next billing cycle.

Are the templates easy to use?

Yes, we wanted to keep it simple for our users, so we have all templates available to customize within Canva. You do not need a Canva pro account to use the templates.

Will my posts look like every other agents?

Nope! We make it easy by allowing you to add in your own photos and elements to make it your own. Even play around with fonts to add your signature style, but keep them easy to read for your audience! There are many memberships, many styles and an opportunity to make them your own!